Merely creating a presence over Facebook doesn’t help you much if people don’t pay you enough attention. Social media is all about creating the right buzz and then maintaining that buzz over a long period of time. There are two things working against you: people, especially on the Internet, have a very short attention span and there is too much noise over there. Once the deluge of information begins to hit you it is very difficult to differentiate between what you want and what you don’t want. So the only solution for you as an entrepreneur is to keep your friends and followers engaged in such a manner that they always have a reason to interact with you meaningfully.
Listed below are 10 steps you can take to create a killer Facebook presence.
1. Fine conversations to participate in
Since social media is all about user generated content and conversations in order to draw attention to your presence you need to find qualified conversations and participate in them meaningfully. Remember that every interaction that you have is like a building block so you have to be very careful how you interact. Make sure you always add value to the ongoing discussion. Finally conversations and participating in them will also help you set a tone.
2. Create an interactive and vibrant Facebook fan page
The great thing about creating Facebook fan Pages is that you can make them as interactive as possible. You can organise events and contests as a business organization and declare winners (and also give them a prize). It is a great starting point when people arrive at your presence on Facebook.
3. Organize surveys and quizzes
People love to answer questions and prove to the world how much they know. You can use this tendency to your advantage by conducting surveys and quizzes regularly through your Facebook fan page. There are many free and commercial applications available that allow you to do that.
4. Post useful information
You can curate content from various sources that people can use. Since there is so much junk on the Internet it is often very difficult to dig out useful information and if your Facebook profile (or your Facebook fan page) can become a useful resource it will help you strengthen your presence as well as your brand.
5. Offer your own tips and wisdom
Offering tips about your product or service can generate lots of positive buzz around your presence. Suppose you are promoting a new operating system for mobile devices and people may have some difficulties once they start using it. You can post useful tips and tricks through Facebook so that by the time the start using your operating system they already know how to move around and perform tasks that they want to perform. They won’t be averse to using your operating system.
Similarly if you are promoting some affiliate program you can provide insightful updates on its merits and things people should be cautious of.
6. Directly interact through your Facebook fan page
The updated Facebook fan pages allow you to interact through your page rather than your profile and this can further help you strengthen your presence as a business. You can easily switch between your personal profile and your Facebook fan page in order to interact with your friends and followers.
7. Upload images and videos about your business
Images and videos can see a lot more than your words and make an immediate impact. Did you recently have an office party? Are you hiring new employees? Did you just move into a new office or adopted an official pet? Whatever big or small reason you have use it to post amusing and informative images and videos to strike a chord with your Facebook friends and followers.
8. Hold regular conversations with your friends and followers
Regularly talk to the people who come to your Facebook fan page and leave messages over there. Whether those messages are negative or positive respond to them. You don’t have to respond to every single message if you’re getting hundreds of messages everyday (it won’t be humanly possible unless you have a very big team just to manage your Facebook presence) but the ones that actually need to be replied to must never go unanswered. You can also encourage people to vote conversations on various topics, preferably related to your product or service (preferably, without making it obvious).
9. Encourage your friends and followers to share their own stories, videos and images
Everybody is looking for a platform and if you can provide a vibrant platform to your friends and followers nothing like it. Invite them to post their updates, interesting anecdotes, videos and images using your Facebook fan page so that they can enjoy greater exposure. It will also encourage them to visit your profile or fan page on a regular basis and interact with other people over there.
10. Keep yourself as focused as possible
On social networking websites like Facebook often it is not easy not to talk of everything under the sun but this would dilute your presence. If you are promoting an affiliate program then most of your updates must be centered around that affiliate program. You will have to be creative and keep people engaged even while talking about affiliate marketing.
Although the list can go on and on these are the basic, fundamental steps you can take to create a killer Facebook presence that can reap numerous benefits for you and your business.