If you have an affiliate website or blog, you need to be able to persuade your audience to buy the product that you recommend to them. If you have a highly responsive audience, then it is good for you. It means that they will mostly follow your recommendation. But, sometimes your audience is not as responsive as you want them to be. They might feel irritated or annoyed with your recommendation. And it means that you’re losing sales. Do you want to know why people don’t want to buy the product you recommend? Here are 5 reasons why people don’t want to follow your affiliate recommendation:
1. You Are Irritating Them
Your job as an affiliate is to inform and help your audience, not to irritate them. Yet, many affiliates do their job poorly. They irritate instead of inform. The way they promote their product is so annoying that people don’t want to listen. Do you really need to promote your affiliate product in each and every article that you write? Well, that might be irritating. Is it simpler and less irritating for you to build a separate page (such as review page) to promote your affiliate product? Remember that the way you promote your affiliate product will determine how your audience will react to your promotion. So, you have to inform your audience. Don’t irritate them.
2. You Don’t Have Original Ideas In Your Website Or Blog
How can people value your recommendation if you only have duplicate content in your website? How can people listen to your “expert advice” if you don’t have any original ideas in your blog? Remember that on the net, people value your opinions and ideas. They love it when they read any new ideas that are interesting to them. If you offer your unique and original ideas to your audience in your website, you will have bigger chance to succeed with your promotion. Why? That’s because you’re different from the rest of the world.
3. The Product Doesn’t Fill Their Wants And Needs
People buy product because they want to fill certain needs and wants from that product. For instance, people who want to lose weight will buy several weight loss products such as fitness equipment, diet books, fitness plan, and so on. Now, if you promote product that doesn’t fill your audience’s wants and needs, do you think that they will be interested to buy it? The answer is no. Why? That’s because people only buy product that will fill their wants and needs. If the product can’t fill their wants and needs, suffice is to say that the product is useless for them, no matter how good it is.
4. The Product Is Too Expensive For The Quality That It Offers
When people buy the product, they also take a look at the price of the product and what they’ll get from it. For instance, they expect a $500 weight loss product to really deliver the result that it promises. Also, they expect this product to provide lots of weight loss materials that worth its price. People don’t want to get ripped off of their hard-earned money. People want maximum value for each dollar that they spend. So, when you promote a product that is illogically expensive, people might not want to buy it simply because of the price. So, you have to consider promoting high quality product at a reasonable price instead of promoting an expensive product just because the big amount of commission you’ll get.
5. You Don’t Establish Yourself As An Expert
People expect you to be an expert before recommending any product to them. Of course, it doesn’t mean that you need to become a PhD just to recommend an affiliate product. But, think of it like this. When you give valuable ideas and opinions to your audience on your website, you will naturally establish yourself as an expert. Why? That’s because you have a different point of view and it really helps your audience in some ways. The keyword is to help. If you can help your audience, then you can automatically establish yourself as an expert, and your recommendation will carry more weight. But, if you only give your audience useless materials, they won’t consider you as an expert, let alone follow your recommendation. That’s because you are not giving any value to them whatsoever.
Those are the reasons why people don’t want to follow your affiliate recommendation. So, the next time you see people avoid clicking your affiliate links, it means that you need to evaluate the way you do things. Affiliate business can only be done successfully if you can make your recommendation count.
Jake is a technology blogger passionate about SEO and IM Technologies. He occassionally contributes informative resource to Assisted Reputation, a SEO Service Company in London